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Liberating & Stress-Free Measurement: Wacoal's "3D Smart & Try" Changes Underwear Selection
Do people fully understand their own body size? Particularly with innerwear, it is often difficult to know the correct size.
Therefore, this time, we would like to introduce Wacoal's innovative 3D body measurement service, "3D smart & try." With this service, you can understand your body in three dimensions. We asked Takayama from Wacoal to tell us about the charm of "3D smart & try."
PROFILE
Tatsushi Takayama
Wacoal Corp.
Marketing Department Innovation Strategy Office Director
Born in Okayama Prefecture in 1988. Director of the Innovation Strategy Office, Marketing Department at Wacoal Corp. After graduating from the College of Commerce, Kwansei Gakuin University, he joined Wacoal in 2010.
For 10 years after joining, he worked in the in-house IT department as a systems engineer, gaining extensive experience in SCM, core systems, and IT infrastructure.
In 2020, he transferred to the Innovation Business Promotion Department, Corporate Planning Office, and assumed his current position in April 2023.
Providing a Personalized Innerwear Purchasing Experience
"3D smart & try" is a 3D measurement service independently developed by Wacoal, launched in May 2019.This service allows customers to measure their bodies in just 3 seconds using a 3D body scanner. Based on the measurement results, they can know the size of their innerwear, measurement data of 18 body parts, body shape characteristics, and recommended brands. As of the end of April 2023, it has been reported that approximately 170,000 people have used the service.
From May onwards, in conjunction with Wacoal's official app "WACOAL CARNET," customers can check their 3D body data and other measurements anytime, anywhere on their smartphones. They can also compare with past measurement data［1］, read explanations of body shape characteristics, and view recommended items［2］.
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