The Japan-Originated 'AI Model': How Does It Help Apparel Companies' DX? – AI model INC.

In recent years, amid great attention being focused on generative AI, AI model INC., a company that generates AI models using Japanese AI technology and supports DX, is being talked about. They assert that utilizing AI models in areas such as apparel e-commerce and photo shoots, including so-called 'Sasage-gyomu' tasks, can improve sales and reduce costs.

For this piece, we've spoken to Yuuki Nakayama, the CTO of the company, about everything from the origins of their AI modeling business, the details of their initiatives, to their future plans.

Challenges that Arose from a Surge in E-Commerce

Could you tell us about how your company started this initiative to generate AI models/talents with AI technology and support DX?

Just before the onset of the coronavirus, apparel e-commerce sales were surging. However, the sudden rush to adopt e-commerce led to a problem. So-called 'Sasage-gyomu' tasks (shooting, sizing, creating product details for e-commerce websites, abbreviated in Japanese as 'ささげ業務') became extremely labor-intensive.