Why Kunii of 'mita sneakers' Got Involved with 'Herringbone Footwear'

On February 29 this year, a footwear specialty store, 'Herringbone Footwear', opened within the landmark store 'SELECT by BAYCREW'S', which opened in the Toranomon Hills Station Tower. The external director is Hideyuki Kunii of 'mita sneakers'.

We spoke with Kunii to delve into the reasons for his involvement in the project and the concept of 'Herringbone Footwear'.

I Initially Intended to Decline the Project

The Toranomon Hills Station Tower, a new attraction in Tokyo, covers a large floor space of about 800 square meters across the second and third floors. It opened on February 29 with the theme of enjoying a rich lifestyle. 'Herringbone Footwear' is featured as a footwear specialty store within it. Kunii shares the backstory of accepting the role of external director.

"First, I heard about the large-scale urban development centered around Toranomon before the outbreak of the coronavirus, the construction of a building directly connected to Toranomon Hills Station (Station Tower), and the new project that BAYCREW'S had been planning under wraps. The so-called 'BAYCREW'S stores' had already been launched in regional cities such as Sendai, Nagoya, and Fukuoka.