Over 2 Billion Cumulative Shipments: The Reasons Why "LuLuLun" Continues to Dominate the Face Mask Market

In recent years, the face mask market has been thriving. Dedicated corners have been established in drugstores and variety shops, with new products constantly emerging.

Among them, "LuLuLun" has maintained its position as the top in market share for many years and continues to run ahead. By December 2023, the number of shipments had reached 2 billion.

What has garnered such support for LuLuLun? I spoke with Kentaro Myojin from Dr.LuLuLun Inc. about the extensive know-how embedded in a single sheet mask.

Born from the Desire for Everyone to Feel Every Day is Special

Can you tell us how LuLuLun was created?

Originally, the company operated an e-commerce site focused on beauty products, but a project was initiated to create its own brand.

However, during the development process, the Great East Japan Earthquake occurred. With uncertain prospects, anxiety arose, leading to a realization within the company: "We have been working as if it were a given, but that is not truly the case."