Realistically Reproduce the Texture & Movement of the Fabric when Worn! TOPPAN Inc.'s "MetaClone® Studio"

TOPPAN Inc. is a long-established comprehensive printing company founded in 1900, operating based on "printing technology." In 2021, the company developed and released a service that can generate a 3D avatar from a photo, "MetaClone®Avatar." In April 2023, they began providing "MetaClone®Studio," which offers virtual fashion experiences at stores and event venues.

What kind of service is MetaClone® Studio? We asked Zhang Ping, General Manager of the MiraVerze Business Development Department at TOPPAN Inc. about the overview, reactions, and future developments of the service.

Faithfully Reproducing the Texture and Movement of Fabric with MetaClone® Studio

First, could you tell us about the overview of the MetaClone® Studio service developed by your company?

MetaClone® Studio generates an avatar with the user's face, photographed at the store or venue, in a virtual space that represents a company or brand. It's a PR package that readily provides experiences like "the unique worldview of a company or brand" and "virtual fitting" to users. By using MetaClone® Studio, it is possible to strengthen PR activities at stores and venues and to promote fashion items through virtual fitting experiences.