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M3 LABO® & Right-on Collaborate to Utilize 3D Digital Technology in Product Creation
In October 2023, the digital research team of MORIRIN Corporation, M3 LABO® (M3 Lab), and Right-on Co., Ltd. jointly started selling the 'Extra Thermo 3D Jacket' and 'Extra Thermo 3D Trouser Pants', using 3D digital technology.
By utilizing 3D digital technology, they have achieved good silhouette and comfort based on data, and it is said to contribute to the efficiency of product development and reduction of samples.
While such cutting-edge technology often becomes a topic of discussion, some readers may wonder what exactly it can do and what benefits it provides.
This time, we talked to Kentaro Meshiai, Right-on Co., Ltd., and Keijiro Matsushita, MORIRIN Corporation, about the background and benefits of utilizing 3D digital technology, as well as future prospects.
PROFILE
Kentaro Meshiai
Right-on Co., Ltd. Merchandise Planning Department Men's Planning Team Planner and Buyer
After graduating from Aoyama Gakuin University, he joined Right-on Co., Ltd. in 2014. After gaining sales experience at a store, he moved to the headquarters' product department. He is in charge of buying special items and goods for national brands, and currently serves as a planner and buyer for the private brand, BACK NUMBER.
PROFILE
Keijiro Matsushita
MORIRIN Corporation Life Innovation Group 2 Division 1
Joined MORIRIN Corporation in 2017. He handles sales of OEM/ODM, mainly bottoms. From 2022, he started to manage sales using 3D CAD as part of the M3 LABO® team.
Implementing Product Development from not only a Corporate Perspective but also a Customer One
MORIRIN Corporation launched the research team 'M3 LABO®' in March 2023 to comprehensively propose planning, production, materials, and sales promotion based on digital data. M3 LABO® provides diverse utilization proposals (matching), material proposals, and motion verification using 3D CAD and 3D avatars.This article is for members only.
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