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Sold Out Within Hours in Test Sale – Why Do "NAO LINGERIE" × "Omata Kairo" Use the Finest Lace?
c-ring Co., Ltd.'s best-selling product "Omata Kairo" features a pantyliner design that warms the "omata (perineum)" area by inserting disposable warmers into a dedicated organic cloth napkin called "cu.lu.re."
For Grace Co., Ltd., which operates the high-quality lingerie brand "NAO LINGERIE," collaborated with c-ring Co., Ltd. to develop and market their original design of "Omata Kairo" using leftover lace from lingerie production.
During the test sale in January 2023, the product sold out within hours and sold out again upon the official launch. Currently, it's in its third round of sales.
Though unseen by others, why did they choose to use lace in their pantyliners?
Though unseen by others, why did they choose to use lace in their pantyliners?
We spoke with Nao Kawashima, the CEO and Designer at For Grace, to learn about the creation process, features, and future plans of the "Omata Kairo" using NAO LINGERIE's lace.
PROFILE
Nao Kawashima
CEO & Designer / Executive Director of Japan Lingerie Association
Driven by the desire to elevate Japan's global status and image, she worked as a part-time employee at the Ministry of Foreign Affairs during and after her studies in the Political Science Department at Gakushuin University's Faculty of Law. She then worked at an architectural think tank and later at a strategic management consulting firm. After resigning, she studied lingerie design in Milan. Upon returning to Japan, she was inspired by Japanese craftsmanship and founded "NAO LINGERIE." Her aim is to deliver Japan's exceptional technology to the world and protect women's dignity by creating beautiful, functional lingerie made in Japan. She continues to share information on human dignity through her YouTube program and Podcast.
Delivering Sustainable Products that Excite the Heart
Please tell us about the "Omata Kairo," which you started selling in collaboration with c-ring Co., Ltd.
I learned about the existence of the "Omata Kairo" from a friend who is a meridian therapist. When I actually tried it, I was surprised at how comfortable it was. No matter how cold the environment was, my entire body felt warm, and my mind relaxed because my body relaxed.This article is for members only.
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