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Discovering the Look: The Appeal of the AI-Guided '+PLUS MIRROR'
The special immersive interactive mirror '＋PLUS MIRROR'. The AI camera provides item recommendations and performs various AI type diagnoses to help you find the real "one that suits". This has been a hot topic recently.
In this article, we interviewed the developer, Innovation Studio Co., Ltd., to explore the charm of the '＋PLUS MIRROR'.
PROFILE
Toshinori Kato
Toshinori Kato, CEO of Innovation Studio Co., Ltd. and CDO of Daytona International Co., Ltd.
After working for a foreign-owned fashion company, he joined Baycrews Group in 2002 as a director in charge of EC business, system development, digital marketing, and DX promotion. In 2021, he established a company to support DX, form a strategic partnership with the PE fund Unison Capital, and became an advisor. At the same time, he joined Daytona International as a director and CDO in charge of DX. In September 2023, he also became the CEO of Innovation Studio, a subsidiary in the digital domain.
＋PLUS MIRROR Supports Challenges from Various Perspectives
'＋PLUS MIRROR' is an interactive mirror that combines the searchability of the online environment with the impulsive consumption that offline offers. The company developed the '＋PLUS MIRROR' as part of its efforts to create OMO stores that integrate the best of both online and offline."'＋PLUS MIRROR' deepens self-recognition from various perspectives and promotes new discoveries and impulsive consumption. It features item tag scanning, AI camera recommendations, face and personal color diagnosis, and other functions that let you enjoy shopping or experience something new.
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