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MUJI's 'ReMUJI' Focuses on Traditional Japanese Dyeing Techniques
MUJI is known for its simple and timeless design. Moreover, the brand places a strong emphasis on materials, such as organic cotton and recycled wool. As for environmental considerations, special pages such as 'MUJI's commitment to recycled materials' and 'MUJI's Recycling and Reuse' are available and serve as representative initiatives of Ryohin Keikaku Co., Ltd.
Today, we would like to focus on the company's new upcycling efforts for clothing under the 'ReMUJI' project, designed for reuse and recycling purposes. The Japanese have a history of valuing items with the mantra 'mottainai', and this project seems to be rooted in that philosophy. We asked Yota Tomura from the company's Material Development Department about the concept and activities of ReMUJI.
PROFILE
Kota Tomura
Ryohin Keikaku Co., Ltd. Material Development Department, Material Development (joined the company as a new graduate in 2017)
After serving as store manager and block manager, he was assigned to his current department. He joined the company because he empathized with MUJI's organic cotton initiative.
He disseminates ReMUJI's activities to encourage more people to participate in reuse.
Engaged in Recycling Since 2010
According to the feature page of ReMUJI, the company has been involved in clothing recycling since 2010. The initiative started with the participation in the 'FUKU-FUKU Project' (now renamed 'BRING').
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