Articles

Wacoal Introduces a New Service, 'Watashi wo Shiru Kokkakushindan,' on 'SCANBE,' Provided by Wacoal

2024.05.27

Wacoal's 3D measurement service '3D smart & try' has been rebranded as 'SCANBE.'

'3D smart & try' is a service that allows you to measure your body in 3 seconds using a 3D body scanner, and provides size information for innerwear and measurement data for 18 body parts.

The rebranding to 'SCANBE' was done to maintain the basic measurement functions while offering a more emotionally appealing and valuable experience. Additionally, this March, Wacoal and two other companies jointly launched a new service, 'Watashi wo Shiru Kokkakushindan' (literally, 'Know Myself Bone Structure Diagnosis').

This time, we spoke with Haruna Ogawa from the company's Innovation Strategy Office about the background of the rebranding and the new service.

PROFILE

Haruna Ogawa

Wacoal Innovation Strategy Office
Joined in 2012
Worked as a researcher at the Human Science Research and Development Center, engaged in basic research and product development based on body shape data
Transferred to the Innovation Strategy Office in 2023
Responsible for tech design, customer analysis based on body data, and service development

Adding Entertainment-like Fun to 3D Measurement

'3D smart & try' started its service in 2019. Until now, the focus had been on functional value appeals such as 'being able to measure yourself in 3 seconds' and 'confirming innerwear sizes,' but it lacked in promoting essential and emotional value.

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