'100% Washi Necktie' – The First Project of Takashimaya's Purchase-Based Crowdfunding

One of the major department stores, Takashimaya Co., Ltd., launched its own crowdfunding site in 2019 as a new venture. The site is called 'Takashimaya Crowdfunding'. Crowdfunding is a mechanism for fundraising that has gained popularity in recent years, where companies or individuals present attractive product or service ideas using the internet, and those who agree with the idea provide financial support.

Recently, the first round of 'Purchase-based Crowdfunding' was announced, and the product is '100% Washi Necktie' . In addition to the fact that it is made entirely of Japanese 'washi' paper, it is surprising that the product was planned mainly by students of Bunka Gakuen University. It is a product attractive enough for Takashimaya, which has handled numerous neckties in the past, to promote.

This time, we asked Nobuhiro Shimizu from the MD headquarters and Hiroshi Douchi from the second sales department of Shinjuku store about the overview of the project and what makes the product appealing.