Making Tokyo an Asian Fashion Hub: Why the Fashion Exhibition "TRANOÏ" Is Gaining Attention

Are you familiar with the international fashion trade show "TRANOÏ" which represents Europe?

It is the only trade show officially recognized by Paris Fashion Week, playing a vital role in supporting designers and buyers aiming for global markets.

In September this year, the first-ever "TRANOÏ TOKYO" was held in Japan, drawing attention within the Japanese fashion industry.

Why did TRANOÏ choose Tokyo as its venue? What is the background of TRANOÏ's inception, and how does it differ from other exhibitions?

By learning about TRANOÏ, you may gain insights into future trends in the fashion industry.

This time, we spoke with Tadaaki Tsushima from TRANOÏ.

A Unique Exhibition that Balances Designer Development & International Influence

TRANOÏ was launched in Paris in 1998. With over 25 years of history, what led to its establishment? Tsushima explained:

"At the time of its founding, there were few venues for innovative and unique designers to gain attention in the fashion industry, so TRANOÏ was established to fill that gap. The name TRANOÏ means 'between us' in Italian, reflecting the idea of creating a direct connection between designers and buyers."