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The Cutting Edge of Digital Fashion: The Innovative Case of 'Tribute Brand' and the Future as Seen by its Founder
Are you familiar with the term 'generative art'?
In a nutshell, it refers to 'art that is automatically created using computer programs', and is also used as one of the methods to generate NFTs (Non-Fungible Tokens).
A brand that combines this generative art and fashion to offer products is 'Tribute Brand'.
Not only does Tribute Brand pursue the cutting-edge concept of generative art x fashion, but it also takes sustainability into consideration in product development. It has particularly attracted attention abroad, and in July 2022, it raised 4.5 million dollars in seed funding.
Therefore, we spoke with Gala Marija Vrbanic, the CEO of Tribute Brand, about the background of the product development, its features, and future prospects.
PROFILE
Gala Marija Vrbanic
Tribute Brand's Founder and CEO
Established Tribute Brand in April 2020. As one of the early pioneers in the field of digital fashion, she has set the direction of the market. Her unparalleled creativity and approach are infinitely expanding the creative possibilities of fashion, identity, and self-expression. She has collaborated with globally respected designers like Carolina Herrera and Jean Paul Gaultier, and her work has been recognized by top-tier media and fashion insiders.
The 'ODDS' Combines Innovation & Sustainability
Tribute Brand announced a project called 'ODDS' in May 2023.
The 'ODDS' is a product developed through collaborations with the NFT art project 'Chromie Squiggle' and the 'Waste Yarn Project', which produces zero-waste knitwear.
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