An Innovative Idea Allowing You to Change the Flap Design! What Is the Commitment to VEILED's Messenger Bag?

A messenger bag that achieves a surprising customization in the bag industry, filled with a variety of designs, has been born. Its name is 'Faceless'. It's a release by the new product brand 'VEILED' from Okayama. We asked Keiichiro Sawayama, the designer, about the design and gimmicks of this messenger bag and the idea behind it.

The first product that is the center of attention in the industry

In 2023, when the impact of the COVID pandemic is still heavy, a brand of interest was born. It is the product brand 'VEILED' from Okayama. Its first item is a messenger bag that is getting attention in the fashion industry. It has a standard look, but it's a messenger bag that allows for innovative arrangements.

"'VEILED' is a brand that a friend and I, who used to be a fashion writer, started together. He has been active as an apparel manufacturer for over 15 years. We spent the last year as a development team and finally released our first product in April this year. Since we are not a collection brand, we will continue to release timeless items that we think are 'the one!' intermittently."