SaveHistory
/
NEW New content added
Members-only content has been added!
Register as a member for exclusive articles and events.
2025.03.31
BUSINESS

That Wink at the End Was Improvised!? Behind the Scenes of the New Concept Video Featuring Haruka Imou in "fashion tech news"

#fashiontechnews
#Haruka Imou
#Wella Japan
#Mitas Sneakers
#Textile Development
#Find The New
#Concept Video
Copied to Clipboard
*The text-to-speech feature is generated by AI,
so there may be errors in the reading.
"fashion tech news" delivers unique content that not only communicates the "Now" of fashion × technology but also learns from the "past" to ponder the "future" surrounding clothing, fashion, and our bodies.
Today, in line with the logo renewal, a new concept video has been released. In this article, we’ll report on the behind-the-scenes of this shoot, which took place over four days.

Scenes Capturing Real Interview Settings!

The concept video unfolds a storyline featuring Haruka Imou as a working woman reading articles from "fashion tech news" between waking up and heading to work... It intertwines the essence of how the articles she views are created.
In the scene where she browses a sneaker article, real interviews conducted at Ueno's long-established sneaker shop "mitas sneakers" are captured.
Director's request: "We want to film real scenes of the interviews, so please conduct your interviews as usual,' resulted in a calmly progressing interview with the writers and the creative director of 'mita sneakers,' Shigeyuki Kunii"
Director's request: "We want to film real scenes of the interviews, so please conduct your interviews as usual,' resulted in a calmly progressing interview with the writers and the creative director of 'mita sneakers,' Shigeyuki Kunii"
The filming crew captured various cuts of the interview scenes from both close and distant angles multiple times
The filming crew captured various cuts of the interview scenes from both close and distant angles multiple times
The next bus stop scene closely follows the project team engaged in textile development at ZOZO Group. Filming took place at the Ayase Research Institute, where daily research on coating and dyeing fabrics is conducted.
Share Article
Copied to Clipboard
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.
TOP ARTICLES
Why is the Cap Brand ’47, which has Grown from Wagon Sales to Officially Licensed by MLB, so Popular?
1

Why is the Cap Brand ’47, which has Grown from Wagon Sales to Officially Licensed by MLB, so Popular?

CULTURE
Interview with Sora Shirai: The Secret Behind NIKE SB, Supporting the Feat of Professional Skater Sora Shirai Who's Aiming for the Paris 2024 Olympics
2

Interview with Sora Shirai: The Secret Behind NIKE SB, Supporting the Feat of Professional Skater Sora Shirai Who's Aiming for the Paris 2024 Olympics

CULTURE
History & Evolution: The New Balance '996' Marks Its 35th Anniversary as a Signature Shoe of the Brand!
3

History & Evolution: The New Balance '996' Marks Its 35th Anniversary as a Signature Shoe of the Brand!

CULTURE
What is Levi's Mysterious Line 'RED'? Explained in Detail by a Group of Collectors
4

What is Levi's Mysterious Line 'RED'? Explained in Detail by a Group of Collectors

CULTURE
Why the Beloved New Balance '860v2' is Gaining Attention among Serious Runners
5

Why the Beloved New Balance '860v2' is Gaining Attention among Serious Runners

CULTURE
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.

SaveHistory
©️ZOZO NEXT, Inc. All Rights Reserved.
fashion tech news is a registered trademark of ZOZO, Inc.
/
SaveHistory
/
CONTACT
If you have any questions or enquiries, please enter your details in the form below.
Enquiry item必須

This website uses cookies to enhance user experience and to analyze performance and traffic.
For further information please read our Cookie Policy.