Landing in Japan, the Global Influencer Platform "Imai" with Access to Influencers Worldwide

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Currently, the momentum of influencer marketing is steadily growing. However, which influencers to use and how to employ them ultimately comes down to the discretion of enterprises.

Answering this issue is the influencer marketing analysis and management platform "imai." We spoke with Yohei Harada, CEO of GESHER, the company responsible for the Japanese rollout of "imai," to get an overview of the service and the current state of influencer marketing.

The Influencer Marketing Platform "imai"

"imai" is an analysis and management platform tool launched by an Israeli startup that covers influencers globally. GESHER has entered into a sales partner agreement for the Japanese and Taiwanese markets. According to Harada, utilizing "imai" not only reduces the effort required to research and select influencers but also provides solutions for issues related to project management and reporting.

Currently, it supports three social media platforms: Instagram, YouTube, and TikTok, covering 130 million influencers worldwide. Using keyword search and filter functions, users can quickly research suitable influencers, create influencer candidate lists, utilize a chat function to directly contact influencers, and access KPI analysis functions for individual projects.

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