JASON MARKK, a popular sneaker accessory brand known for its cleaners that make sneakers spotless, has opened a flagship store in Harajuku, making its popularity unshakeable. The brand has now launched the
Hat Care Kit, a hat cleaner developed based on the experience and research accumulated from sneaker cleaning. What is the brand’s next move? We spoke with Takayuki Yamaguchi, an SCT (Sneaker Care Technician) at JASON MARKK TOKYO.