2025.07.02

Making Otaku Dreams Come True—How "Oshi Nui" Expanded the World of Handmade Things & Dress-Up Dolls

#Oshi Nui

#Handicrafts

#Dress-Up

#Plush Toys

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With the word "Oshi" (one's favorite character/artist) now widespread, the practice of turning characters and idols into plush "Oshi Nui" has become a cornerstone of Reiwa-era culture.

However, not every "Nui" (plush) gets an official release. That's where the do-it-yourself otaku come in, supported by Azusa Hirakuri's book "てづくり推しぬいBOOK." This book, which lets fans turn their favorite into a one-of-a-kind plush, caused quite a stir as a go-to bible for beginners.

This time, we interviewed Hirakuri—creator of "てづくり推しぬいBOOK" and many related publications—about the ever-evolving allure of the Oshi Nui culture.

PROFILE

Azusa Hirakuri

Representative of BOKUTO SHISHU

Plush Toy Pattern Maker & Designer

How the Long-Awaited Otaku Bible, "推しぬい本," Was Born

Being able to always carry your Oshi with you in "Oshi Nui" form means having a source of comfort everywhere you go. As Oshi culture has grown in recent years, these plush companions have become more visible—seen on the streets and all over social media.