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2024.06.07
CULTURE

Exploring the Unique Independent Bag Making of Beruf Baggage

#Beruf Baggage
#MessengerBags
#Bicycle Commuting
#Backpacks
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In 2006, there was a time when more people were riding road bikes and fixed gear bikes in the city, with fixed gear bikes being called the "last street culture." It feels like there were more people working as messengers, riding their road bikes through the streets than today.
In such an era, a bag brand called beruf baggage was established. The messenger bag released that same year quickly spread among cyclists, making the brand a hot topic.
Fast forward 18 years, continually pursuing the evolution of bag making, we spoke to Kenta Sano, the creative director of beruf baggage about its current state.

Gathering Opinions from Messengers for Realistic Pursuit

Let's take a look at the early days of the brand and its hit initial model.
"I started making bags as a new project for my company. Because my parents ran a bag manufacturing company, I was in an environment conducive to bag creation. Since my primary mode of transport was a bicycle, it naturally led to making bicycle-centric bags.
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