2025.02.23
FamilyMart's Transformation of Fashion Possibilities – The Future of Convenience Wear as Envisioned by Hiromichi Ochiai
Today, there is hardly anyone who doesn’t know about the "FamilyMart" initiative involving "Convenience Wear." An article covering "Line Socks" featured in Fashion Tech News garnered significant readership. The progress of this initiative shows no signs of stopping, with sales having also commenced in Taiwan as of November 2024.
In light of Convenience Wear celebrating its fifth anniversary, we had the opportunity to speak with designer Hiromichi Ochiai. He reflected on the journey so far and shared his vision for the future of FamilyMart’s Convenience Wear.
PROFILE
Hiromichi Ochiai
Fashion Designer
Born in Tokyo in 1977. Graduated from Bunka Fashion College.
In 2007, launched "FACETASM."
In 2013, received the Newcomer Award at the Mainichi Fashion Grand Prix.
In 2016, won the Grand Prize at the Mainichi Fashion Grand Prix.
That same year, he created costumes for the "Flag Handover Ceremony" at the closing ceremony of the Rio Olympics and Paralympics, while continuing to showcase collections at Paris Men's Fashion Week.
He is active not only domestically but also internationally, collaborating with global brands such as "NIKE," "Coca-Cola," and "LEVI'S."
A Desire to Showcase New Values
FamilyMart's Convenience Wear marks its fifth year this year. FACETASM designer Hiromichi Ochiai shared how he first got involved with FamilyMart."In 2016, I was responsible for the costume creation for the 'Flag Handover Ceremony' at the closing ceremony of the Rio Olympics and Paralympics.
"Afterward, I was thinking about how to communicate our creations and values to many people when I received an invitation from FamilyMart to help create a new culture for selling clothes in convenience stores.
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