2025.03.28
Why Do Runners Choose Garmin's Smartwatch "Forerunner"?
Garmin released its first wearable device, the running watch "Forerunner 201," in 2003. Since then, it has led the running watch industry for over 20 years and continues to be a favorite among many runners.
Even with a wider range of wearable device options available today, why do runners still choose the "Forerunner" series?
We spoke with Akio Kawaguchi and Tomoko Taniguchi from Garmin Japan.
PROFILE
Akio Kawaguchi
Garmin Japan Product Marketing
PROFILE
Tomoko Taniguchi
Garmin Japan Public Relations
High-Precision GPS Functionality by Reception from 4 Satellites
Garmin watches first made their debut in Japan in 2004, a year later than in the U.S. (it was released as "Forerunner" at the time).
“Around 2004, there were hardly any wearable devices available. Our brand ambassador and professional runner Yuki Kawauchi mentioned that he had been calculating his pace based on distance and time until Garmin was introduced, which he found groundbreaking” (Kawaguchi).
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Since then, advancements in technology have enabled various monitoring capabilities all from one watch, but the most crucial feature in running watches remains GPS.
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