Examining the Reasons Behind the Popularity of the High-Performance, High-Design "Klättermusen" Backpack

The "Klättermusen" backpack is increasing its presence in outdoor shops. This suggests it is rather well-received. This Swedish-born outdoor brand has been in the spotlight for its fashion appeal, but its inherent functionality is finally being recognized for its outdoor gear.
 
In particular, the lightweight, compact, and fully waterproof backpack "Fjörm 18L" may look simple at first glance, but is a high-performance model packed with ingenuity, offering convenience for both outdoor settings and urban environments. I visited the store in Jimbocho, Tokyo and spoke with PR representative Shu Sakuma.

Outer Fabric Made of Original Material with Waterproof Performance of 10,000mm, and the Seams Are Well Sealed from the Inside

 "It is extremely popular even for urban use, but we want to convey that its sturdy outdoor brand quality also stands out in the field. Many general customers might still have a strong impression of it being just fashionable. While that is not a bad thing in itself, once they actually hold the product, I believe they will realize that it excels not only in design but also in functionality," Sakuma explains.