SaveHistory
/
NEW New content added
Members-only content has been added!
Register as a member for exclusive articles and events.
Members-only
2022.08.08
RESEARCH

The True Power of 'Running Above the Clouds', Realized by On's Patented CloudTec® Technology

Copied to Clipboard
*The text-to-speech feature is generated by AI,
so there may be errors in the reading.
'On', a company that has opened its flagship store 'On Tokyo' in Shibuya, is not only gaining popularity for running and trail running shoes, but also for everyday footwear. The secret to their popularity lies in the brand's unique cushioning sole shape, the 'CloudTec®', which is a patented technology. To gain insights into the power of this 'CloudTec®', we spoke with Yasuko Maehara, the PR & Events Lead at On Japan.

An Innovative Technology Conceived by 3 Former Professional Athletes

Olivier Bernhard, who would later go on to co-found On, was a professional athlete who had become a three-time world champion in the duathlon and achieved multiple victories in the Ironman race. He often suffered from injuries, and the shoes of On were born out of his trials and errors along with his partners David Allemann and Caspar Coppetti, looking for a footwear that emphasizes cushioning properties to alleviate the impact of landing.
From left: Caspar Coppetti, Olivier Bernhard, and David Allemann. The decision to enter the shoe industry, where many manufacturers and big brands exist, requires a lot of commitment. The will of these three men who entered the industry in earnest is evident.
From left: Caspar Coppetti, Olivier Bernhard, and David Allemann. The decision to enter the shoe industry, where many manufacturers and big brands exist, requires a lot of commitment. The will of these three men who entered the industry in earnest is evident.
"On is still a relatively new brand, having been established in 2010. Although we started with running shoes, the 'CloudTec®' was already incorporated into our first running shoes. Olivier Bernhard, one of the founders, had chronic pain in his Achilles tendon, and he tried a variety of ways to alleviate the impact of landing. One of the solutions he came up with was to cut a rubber hose in the width of the shoe and attach it to the outsole of the running shoe."

This article is for members only.
Please register to read the rest of the article.
Create an account (Free)Login to your account
What you can do with a membership
  • Read members-only articles
    and use text-to-speech.
  • Unlimited article favourites
    and browsing history.
  • Attend members-only events.
  • Get the latest information
    with our email newsletter.
Share Article
Copied to Clipboard
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.
TOP ARTICLES
Why is the Cap Brand ’47, which has Grown from Wagon Sales to Officially Licensed by MLB, so Popular?
1

Why is the Cap Brand ’47, which has Grown from Wagon Sales to Officially Licensed by MLB, so Popular?

CULTURE
Interview with Sora Shirai: The Secret Behind NIKE SB, Supporting the Feat of Professional Skater Sora Shirai Who's Aiming for the Paris 2024 Olympics
2

Interview with Sora Shirai: The Secret Behind NIKE SB, Supporting the Feat of Professional Skater Sora Shirai Who's Aiming for the Paris 2024 Olympics

CULTURE
History & Evolution: The New Balance '996' Marks Its 35th Anniversary as a Signature Shoe of the Brand!
3

History & Evolution: The New Balance '996' Marks Its 35th Anniversary as a Signature Shoe of the Brand!

CULTURE
What is Levi's Mysterious Line 'RED'? Explained in Detail by a Group of Collectors
4

What is Levi's Mysterious Line 'RED'? Explained in Detail by a Group of Collectors

CULTURE
Why the Beloved New Balance '860v2' is Gaining Attention among Serious Runners
5

Why the Beloved New Balance '860v2' is Gaining Attention among Serious Runners

CULTURE
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.

SaveHistory
©️ZOZO NEXT, Inc. All Rights Reserved.
fashion tech news is a registered trademark of ZOZO, Inc.
/
SaveHistory
/
CONTACT
If you have any questions or enquiries, please enter your details in the form below.
Enquiry item必須

This website uses cookies to enhance user experience and to analyze performance and traffic.
For further information please read our Cookie Policy.