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Beauty Innovations Produced by Nagano's Grapes: The Challenge of Earth∞You Which Started from the Entrepreneurship of a Side Business

2024.10.16

Earth∞You is a cosmetics brand that upcycles by-products from wine grapes grown in Ueda City, Nagano Prefecture. Recently, it has gained attention in the beauty industry for its high-concentration extraction ［1］ of a polyphenol called resveratrol.

At the FTN sessions03 "The World of Pores" held in July by Fashion Tech News, Earth∞You took the main stage. Throughout the sampling booth, there was a constant flow of visitors, with the company's beauty lotion attracting particular interest.

This time, we focused on the representative who has a passionate commitment to sustainable projects. We discussed their background as an entrepreneur while working for a major beverage manufacturer and the context behind the development of sustainable cosmetics.

PROFILE

Ken Kitabayashi

Earth∞You CEO

PROFILE

Sarasa Kitabayashi

Earth∞You Director

Building Cosmetics from Winery By-products: A Passionate Side Business Startup

Scene from the stage at FTN sessions03 "The World of Pores"

Both the CEO and Director started Earth∞You while working in the alcoholic beverage industry. What was the impetus for this venture?

Ken KitabayashiAt the company I work for, research on resveratrol for consumption is actively being conducted, and I heard from a colleague that there is abundant research on its beauty benefits and that it is a popular ingredient overseas.

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