The third FTN SESSIONS held this time took a different approach from the previous talk events and organized the first beauty event hosted by Fashion Tech News, FTN sessions03 "The World of Pores" on July 27.
The theme spotlights pores, which rank high among beauty concerns. Continuous visitors flocked in, and the venue was bustling. Here, I would like to convey the highlights of this event.
FTN's First Beauty Event
This event, held on July 27, 2024, leveraged the characteristics of Fashion Tech News to create a space where users could deeply understand brands and products through the technology and evidence related to beauty provided by exhibiting brands, allowing them to learn while having fun.The venue was "Relo Conference Room, World Kita Aoyama Building" along Aoyama Street. With its convenient location just a 4-minute walk from Omotesando, it exceeded initial expectations with visitors flooding in. In addition to activities on the main stage, there were sales booths for cosmetics and sampling booths where attendees could experience and take home the latest items.
Before the doors opened, many people gathered near the entrance, and with the opening, attendees rushed in, indicating high anticipation for the event.
In addition to brand booths, talk shows and seminars featuring guests were also held.
In a talk session hosted by "KOSÉ Corporation" featuring "ONE BY KOSÉ," model and actor Keito Ono from the talk titled "Clearing out blackheads and old keratin! Introducing pore care that beauty professionals have arrived at," discussed his own struggles and care routines.
The Talk Show Was So Popular It Had Stand-Along Viewers
In a reservation-based talk show, comedian Naoto Ikeda from Rainbow appeared, known for his fondness for makeup that led him to launch his own cosmetic brand "makeumor." Many spectators came to watch his talk show, filling the seats almost completely before he took the stage.
When Ikeda appeared, cheers erupted from the audience as he shared his experiences. True to his comedic background, laughter punctuated the talk show.
At the end of the event, the audience was thrilled to hear from AHN MIKA, who is actively involved in numerous media such as TV and commercials. Many people rushed to hear her insights. The venue was full, eagerly awaiting her appearance.
Finally, AHN MIKA made her grand entrance, greeted with a massive ovation, and the excitement in the venue peaked.
AHN MIKA’s talk was remarkable, covering deep topics from her philosophy to beauty and food. The 45 minutes flew by in the talk show.
The Venue Was a Great Success! Each Booth Had a Crowd
At the exhibitor and sales booths, crowds gathered as people listened to product explanations and queued for free samples, creating a lively atmosphere. The number of attendees exceeded expectations, with a constant flow of people until the end.
KOSÉ, a leader in the Japanese beauty industry, showcased a pore care wipe-off serum "Clear Peel Serum" from "ONE BY KOSÉ." Samples were distributed as well.
The first beauty event by Fashion Tech New was a tremendous success, drawing a continuous flow of visitors right from the opening, resulting in a bustling atmosphere throughout.
Focusing on the theme of "pores" proved to be a successful strategy, as many attendees sought solutions for their skin concerns. Notably, it was not only women who attended; there were also many male guests and couples present.
This event highlighted the significant interest in beauty among individuals. We aim to leverage the lessons learned from this experience and host future events that help everyone address their concerns.
Photo by Akinori Kawanishi
Text by Yasuyuki Ushijima
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