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2021.05.11

Art Paving the Way for the "Taste" of the Future: "What's the Matter? 002" Event Report

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As an attempt to connect materials, information, and experiences, “Material Experience Design” proposed by Associate Professor Yasuaki Kakehi at the University of Tokyo is gaining traction, especially in the fashion field where the update of garments and materials is accelerating. The exploration of materials and devices surrounding us, and the creation of interactive experiences through these materials, will undoubtedly provide significant hints for considering the future of clothing and fashion.
Focusing on this “Material Experience Design,” the second talk event "What’s the Matter?" organized by the Graduate School of Interdisciplinary Information Studies, University of Tokyo, and the Yasuaki Kakehi Laboratory was held online on March 9, 2021. This time, the guest was Ayako Suwa, an artist who presents numerous works that shake our senses through culinary experiences, and the head of food creation. How can "taste," our most immediate bodily sensation, be expanded through art and technology? We present the talk between Suwa and Professor Kakehi, which was connected to the atelier in the forest.
PROFILE
Ayako Suwa

Artist / Head of "food creation"

Born in Ishikawa Prefecture. After graduating from Kanazawa College of Art, she started her activities with food creation in 2006, serving as its head. She has presented numerous works related to food themed on desire, curiosity, and evolution through methods such as performing arts, installations, and dining experiences. By dealing with "food" as a medium that can appeal to the instinctive unconscious senses, her works, which communicate inherent sensations such as emotions and memories through "taste," provide participants with new questions and discoveries. She is pursuing new possibilities of food that is neither gourmet nor a source of nutrition or energy.

Website

PROFILE
Yasuaki Kakehi

Associate Professor, Graduate School of Interdisciplinary Information Studies, University of Tokyo
Interactive media researcher / Media artist

After obtaining a Ph.D. in Interdisciplinary Information Studies at the University of Tokyo, he served as a lecturer and associate professor at Keio University. After research stays at MIT, he has been involved in research and education at the Graduate School of Interdisciplinary Information Studies, University of Tokyo since 2018. In addition to research and production of works aiming to enhance real-world experiences using display and interface technologies, he has recently presented many pieces that manipulate the physical properties of materials and installation works under the theme of Material Experience Design.

Website

Experiencing / Tasting Emotions in a Full Course

The talk began with an introduction to Suwa's previous activities. The first work presented by Suwa was in 2008, titled “Sensuous Food, Emotional Taste.” This work incorporates the concept of experiencing human emotions such as joy, anger, sadness, and pleasure through food, consisting of bite-sized portions named after tastes like "bittersweet regret," "a taste that brings up anger," "a refreshing taste," and "the taste of happiness." These were offered both at the 21st Century Museum of Contemporary Art, Kanazawa and simultaneously in the food section underground at Isetan Shinjuku, attempting to present the same concept in both an art museum and a food consumption venue. This work was also introduced globally as a "guerrilla restaurant" menu, open for only a few days in unlikely locations such as underground passages in stations, attics of former mint buildings, and construction sites for commercial buildings.
(Suwa) "I started this project to provide food experiences that are not focused on nutritional intake or gourmet purposes that people usually consume and enjoy. For me, 'tasting' or 'flavor' includes not just the material food itself, but also where it is located, what plate it is served on, whether it is in darkness or light, who brings it, and what one says about it. I think of it as an experience of 'taste.'"
Additionally, Suwa has invited not only those who eat but also spectators, creating an experience of tasting on various levels through different situations. Even if they can't put it in their mouths, seeing the food being served and observing the expressions and reactions of those tasting it stimulate their imagination, which itself is a form of "taste." She believes that this is based on the past experiences and knowledge of the participants and, in a sense, they might be tasting even more than if they were physically putting it in their mouths.
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