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2025.03.23
BEAUTY

Mandom's "aono" Found the Answer: Why Do Men Need Organic Skincare?

#aono
#Mandom
#men's skincare
#skincare
#organic
#organic cosmetics
#lotion
#facial cleanser
#serum
#cream
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Oily skin, dryness, spots, wrinkles… Men often face skincare issues in their 30s that they didn’t have in their 20s.
"aono" by Mandom, a leading company in men's cosmetics, is an organic cosmetics brand aimed at men in their thirties.
For men interested in Aono, the most pressing question is, "What sets it apart from the multitude of men's cosmetics brands?" We spoke with Eisuke Torigoe of mandom corp., who was involved in its development.
PROFILE
Eisuke Torigoe
Eisuke Torigoe

mandom corp.
Product Marketing Division 1

Cosmetics Brand for Men in Their Thirties Facing Skin Changes

Can you tell us about the origin of the brand name?
The name derives from the Yamato word "青野 (aono)," meaning "lush green grass and trees."
We named it "aono" to convey our desire to nurture the skin and spirit of men, particularly those in their thirties, to a vibrant state using the power of nature, and it debuted in January 2024.
Why target men in their thirties?
Mandom conducts lifestyle research and interviews with men from various generations for product development.
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