2025.07.15TUE
The Fusion of 150 Years of Passion with the Latest Technology: SHISEIDO's DNA Testing Service
SHISEIDO has developed a unique DNA testing algorithm utilizing AI technology to propose the optimal care method with their Beauty DNA Program. In today's digitized society, it is the latest personalization service that supports individual beauty by offering beauty methods that address skin concerns based on test results.
What exactly is this program that expands the potential of beauty by understanding your innate skin? We spoke with Hironobu Yoshikawa and Shoko Asai from SHISEIDO Interactive Beauty Company, Limited, who are in charge of the Beauty DNA Program.
DNA: The Ultimate Personalization
First of all, could you tell us about the features of the Beauty DNA Program?
AsaiThe Beauty DNA Program is a service that uses AI technology to uncover innate skin characteristics through DNA testing and provides skincare methods based on this information through digital beauty consultants.
The testing items are divided into three categories—"Skin Type" that reveals individual skin characteristics such as the propensity to develop wrinkles or spots, "Skin Resilience" which looks at skin aging factors, and "Vitamin Regulation" for healthy skin—totaling 27 items. This test allows a comprehensive understanding of your innate skin characteristics.
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