2024.06.19

Canon Marketing Japan's First Beauty Service "Personal Beauty Lesson Market" Draws Attention

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Canon Marketing Japan is a company that combines Canon products and IT solutions to address various social issues within Japan through its marketing activities.

When people hear "Canon," they often think of products like cameras and printers. Although the company does not have a strong beauty image, it has been conducting a trial run of a makeup lesson matching service called Personal Beauty Lesson Market since 2022. This service is a platform specifically designed for connecting makeup instructors with customers who want to learn makeup.

This time, we had a conversation with representatives about why the company started offering services in the beauty field and details about the service.

PROFILE

From left, Mizuho Yasuda, Kanako Takaura, Mariko Ono

Canon Marketing Japan Inc.

Consumer New Business Planning Department, Digital Innovation Promotion Section

New Challenges in Uncharted Fields

"Personal Beauty Lesson Market" is a surprising service considering Canon's usual offerings. Can you tell us how it was launched?

In recent years, innovation has been crucial for companies, and our company is no exception. At the beginning of this year, a specialized organization was established to create new businesses aimed at solving social issues with a future-oriented approach.