2024.04.18

Creating Encounters with Favorite Scents Utilizing Data: 'Coloria Perfume Subscription'

Copied to Clipboard

*The text-to-speech feature is generated by AI,
so there may be errors in the reading.

Products related to 'scent' are ubiquitous in our lives. There are not only products that allow you to enjoy the scent itself, such as perfumes and room fragrances, but also those that add an enjoyment of scent to their original use, such as body care and bath goods. Many people probably choose products based on whether they like the scent or not when purchasing.

With a desire to optimize encounters with scents using technology, High Link, Inc. has launched the perfume subscription service 'Coloria'. On this platform, a variety of scents are available, and according to the plan, you can try a small amount of your favorite scent item every month.

This time, we talked to the company's CEO, Masahiro Nanki, about the background of Coloria's launch and what he wants to achieve through the service.

PROFILE

Masahiro Nanki

High Link, Inc. CEO

Graduated from the School of Creative Science and Engineering at Waseda University in 2019. He took an interest in business while studying at university, and interned at two venture companies. In June 2017, he founded High Link, Inc., and has been operating 'Coloria' since January 2019, based on his primitive experience of enjoying scents. As the business leader of Coloria, he is working towards realizing a mission to color the world with scents.

Utilization of Technology in the Realm of Scents

Could you tell us the background of your company's founding?

Our company was founded in June 2017, when I was a fourth-year university student. I've had a certain admiration for being a company president since I was little, so when I entered university, I started participating in internships at several companies from my first year.