2024.12.01
Beautiful Skin Through Comfortable Touch in Skincare: Kao's Pursuit of Skin Care Research You Can Feel with Your Heart
When applying lotion or serum, many of you may have experienced a moment of relaxation or a calm feeling by gently enveloping the skin with your hands through hand press［1］.
Perhaps there are effects of cosmetics that cannot solely be explained by their ingredients or formulations. It leads us to wonder if the happiness and satisfaction gained from skincare connect to the beauty of the skin. From this idea, Kao embarked on "Heartfelt Research (心感研究)" in 2015.
What insights have been gained from this research? Researcher Tomohiko Morikawa shared his expertise.
"Touch" Raises the Most Positive Emotions
Could you tell us about the background of the research?
MorikawaSince 2004, we have been conducting research related to cosmetics and sensory perception through various approaches, including psychology, neuroscience, and behavioral changes associated with skincare. Among these, the "Heartfelt Research" began in 2015.
For instance, many common beliefs state that "beauty increases with love" and "stress ruins skin."
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