2024.10.12
Mandom's Proposed "Impression Skin Research"! The Shift in Skincare from Maintenance to Impression Enhancement
It's now an era where men also engage in skincare. Nowadays, not only toners and emulsions but also men's makeup products have emerged. With such a wide range of options, many may have thought it might be good to incorporate some products into their routine and have purchased a few.
However, it’s a fact that after a few days, they often revert back to their old lifestyle, leaving skincare behind. Maintaining motivation can be quite challenging. Stepping in to change this is mandom corp.
Through its "Impression Skin Research (印象肌研究)," the company analyzes the importance of skincare while also studying the impressions it conveys to others. If skincare could help in making a favorable impression that leads to success in work, then it might motivate someone to continue with it a bit longer.
Today, we spoke to researcher Ayumi Yamaguchi from the company about the impressions created by skincare and its actual effects.
PROFILE
Ayumi Yamaguchi
mandom corp. Advanced Technology Institute Safety & Efficacy Research Group, Skin Physiology Analysis Department
Does Skincare Change Impressions?
What kind of research is being conducted daily in your research and development department?
In our research and development department, we primarily focus on formulation development and basic research.Share Article
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