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2024.10.07
BEAUTY

Finding What Suits You with a Unique Recommendation Feature: The New Digital Service "MatsukiyoCocokara B"

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MatsukiyoCocokara & Co. operates a major drugstore chain with 3,400 stores nationwide. They have a wide range of beauty-related products, such as cosmetics and skincare items, with sales in the beauty and health sector exceeding 70% of their overall sales.
In this context, MatsukiyoCocokara has launched a new digital service "MatsukiyoCocokara B" within their official app. This service allows users to try cosmetics on their smartphones and provides recommendations for the beauty products that suit them perfectly based on their responses to a series of questions.
The service was led by Takashi Matsuda, who is in charge of digital initiatives at MatsukiyoCocokara＆Co. We interviewed him about the development history of "MatsukiyoCocokara B" and its future plans.
PROFILE
Takashi Matsuda
Takashi Matsuda

MatsukiyoCocokara & Co.
Director, Group Sales Planning Executive Vice President

Services that Cross the Boundaries of Online & Offline

What kind of service is "MatsukiyoCocokara B" that started in earnest in June?
Currently, there are three types of digital services offered within the official app of "MatsukiyoCocokara."
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