2025.02.12

Over 190 Years of Unchanging Commitment to Beauty with the British Cosmetic Brand "Rimmel London"

#Rimmel London

#Makeup

#Eyeshadow

#Lip

#Cosmetics

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Founded in 1834, the British cosmetic brand " Rimmel London" offers high-quality items at reasonable prices and has established itself as a global cosmetics brand.

The history of Rimmel London began with the innovative product creation of perfumer Eugene Rimmel. How has this brand, which evolved from a royal perfumer to a global cosmetics brand, walked its path? Let’s unravel its history.

PROFILE

Arisa Miyaji

Marketing Department, Marketing Specialist

PROFILE

Akiko Ikeda

PR & Communication Department, Digital/PR/E-commerce Specialist

Innovative Products Crafted by Perfumers Captivate People

Rimmel London is a British cosmetics brand established by the France-born British entrepreneur Eugene Rimmel. The founder, Eugene Rimmel, honed his skills as the son of a perfumer and created groundbreaking products.

Eugene moved from Paris to London with his father to continue his training. He invented various pioneering products, including mail-order catalogs, scented fans, and Valentine cards, which garnered significant attention during the Victorian era.

A noteworthy event occurred at the exhibition held in Hyde Park, London, in 1851. Eugene showcased a groundbreaking product, a “scented fountain” that sprayed perfume in a bottle onto ladies' handkerchiefs, which can be considered a precursor to Eau de Cologne. This idea captivated visitors and became a stepping-stone to his esteemed position as a royal perfumer.