2024.12.24
What made ALBA ROSA, a Unique & Charismatic Hit Brand of Heisei Era
ALBA ROSA evokes various images, doesn't it?
ALBA ROSA has been a brand discussed not only in fashion magazines but also across various media platforms. Particularly, from the late 90s, it was featured as a coveted brand for gyaru in fashion magazines and media.
However, despite its thriving business, all stores were closed in 2005 due to a disconnect from the brand's original image.
What kind of history has ALBA ROSA walked from its inception? And what was its true essence as a brand?
This time, we interviewed Rumi Kato, President and CEO of ALBA ROSA CORP.
PROFILE
Rumi Kato
President of ALBA ROSA CORPORATION.
Started from "Kato Shoten"
ALBA ROSA was established in 1975 by Tamotsu Kato (later Chairman of ALBA ROSA CORP). Prior to this, Kato was operating a predecessor brand called "Kato."“According to a feature article in the Japanese Textile News from 1970, "Kato" brand of Kato Shoten Co., Ltd. began to produce fashion accessories and expanded the business into women's clothing by 1967.
It noted that "Kato" tended to have a very strong preference for summer items, suggesting that products were potentially designed with a resort or seaside themes from the outset.”
It noted that "Kato" tended to have a very strong preference for summer items, suggesting that products were potentially designed with a resort or seaside themes from the outset.”
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