2025.02.15
"Price" or "Quality" – Learning How to Choose Eyelash Serums from "Scalp D"
As a pioneer in eyelash serums, "Scalp D Eyelash Serum." The manufacturer, ANGFA, is widely known for its medicated scalp shampoo and hair growth products, and has also gained strong support in the eyelash serum market.
This time, we spoke with Nao Udagawa and Miku Tanezaki from the Scalp D Eye Care Brand Division about the development stories and choices involved with their popular eyelash serums. Additionally, we also covered the details of a new product that includes iPS cell culture supernatants, enabling aging care around the eyes.
Utilizing Hair Research Insights to Meet Customer Needs in Development
Scalp D launched its eyelash serum in 2012. What was the state of the eyelash serum market at that time?
UdagawaWhen Scalp D launched its eyelash serum, there were already several similar products on the market.
However, the market size was small, and distribution channels were limited. Moreover, many of the flagship products were treatment mascaras or mascara bases, which did not aim for eyelash growth and care but focused mainly on improving the visual impression through moisturizing or coating.
Share Article
TOP ARTICLES
RELATED ARTICLES
CONTACT
If you have any questions or enquiries, please enter your details in the form below.