2025.02.08

Gaining Support from People with Sensitive Skin: What Powers Does "yuskin sisora" Hold?

#yuskin

#cream

#aisora

#sensitive skin

#skincare

#perilla leaves

#low stimulus

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During this season when dryness is a concern, many people probably use low-stimulation creams or lotions to prevent skin irritation.

"yuskin sisora," which contains perilla leaf extract, is a skincare line created specifically for those with sensitive skin.

This time, alongside Takeyuki Nowatari, president of Yuskin Pharmaceutical Co., Ltd., let's delve into the brand's history while exploring the power of perilla.

PROFILE

Takeyuki Nowatari

President of Yuskin Pharmaceutical Co., Ltd.

Nowatari became president in 2024, following in the footsteps of his grandfather, Yoshikiyo Nowatari, who established the predecessor Mizuho Kagaku Kogyo K.K.

The Current President's Atopic Dermatitis Sparked its Creation

The history of Yuskin is intertwined with the voices of its customers.

One day, a woman suffering from rough hands visited the pharmacy run by Nowatari's grandfather. When existing products were recommended, she left disappointed, expressing, "This is good, but it's too sticky." This led to the desire to create "a cream that effectively treats rough hands without stickiness," and thus, Yuskin was born in 1957.

"At that time, a yellow cream representing the color of vitamin B2 was quite rare; due to the unique scent of dl-camphor, people said it would never sell."