2025.07.11FRI
New Store Experiencing SDGs: The Body Shop Continues to Create Genderless Cosmetics Derived from Natural Ingredients
In March 2023, the British natural beauty brand The Body Shop reopened its Shinjuku store. It was reborn as Japan's first circular economy store, the "Changemakers Workshop."
Although "shareable cosmetics" and "vegan cosmetics" have been trends in the beauty industry in recent years, The Body Shop has been delivering genderless and natural ingredient-based products for over 40 years. We spoke with Tomoko Sonobe from the company's PR about the background behind this approach.
The Founder's Philosophy: Anita Roddick
The sustainable concept of The Body Shop is rooted in the experiences of its founder, Anita Roddick.For example, one of her experiences was traveling around the world. Having worked at the United Nations ILO (International Labour Organization), Anita was captivated by the beauty methods using natural materials such as cocoa butter, aloe vera, and jojoba oil that she encountered in various places. Additionally, she learned about reuse, recycling, and refills from her frugal mother during wartime, which led her to question retail practices. She came up with the idea of this cosmetics business to support her two daughters while her husband traveled across America on horseback, starting the company at 34.
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