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2025.05.07
BUSINESS

Updating Comfort While Inheriting the Essence of "Dr. Martens!" A Look Into the New Standard Sandals

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Originating in the UK and serving as a symbol of subculture and youth culture, the footwear brand "Dr. Martens" has long led the fashion scene.
Although the brand is known for its 8-eye boots and 3-eye shoes, in recent years, sandals have also garnered tremendous support. How did Dr. Martens sandals come to be, and what has led to their current popularity? We spoke with Namiko Yamazaki, who handles marketing and PR for the company.

Sandals that Inherit the Essence of Dr. Martens While Updating Comfort

Dr. Martens began its shoemaking business in 1901 and started producing its first model of the 8-eye boot, the "1460," in 1960. The brand began developing sandals in the 1990s.
Initially, the sandals also adopted the "Air Wair," the air-cushioned sole that is also used in boots and shoes. Over the past 30 years, they have continued to evolve in accordance with changing trends and usage scenarios.
"Sandals are easier to incorporate into fashion compared to boots and usually fall within an affordable price range, so they often serve as a customer's first contact with Dr. Martens.
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