Striving for a Sustainable Society with the Digitalization of Dress Forms by Nanasai Co., Ltd. – 'Virtual Dress Form'

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Established in 1946, Nanasai Co., Ltd. began pre-selling their digital dress form, 'VIRTUAL DRESS FORM' (hereinafter referred to as Virtual Dress Form), for use with fashion design CAD software in November 2022.

This Virtual Dress Form is part of their mission to contribute to a sustainable society and the evolution of work patterns.

As an established mannequin company, Nanasai has actively entered the digital field by introducing products like 'Avatar Mannequin' and 'Digital Companion'.

We spoke to the company's sales department, Mai Hamada, about the development of the Virtual Dress Form, their digital initiatives, sustainability, and future developments.

Creating Value by Using developed Mannequins and Dress forms as 'Sculptural Assets'

Founded in Kyoto in 1946, Nanasai Co., Ltd. has been a pioneer among Japanese mannequin manufacturers, leading the industry under the guidance of sculptor Ryokichi Mukai. It currently has business operations in major cities across Japan, dealing in the planning, manufacturing, sales, and rental of store fixtures and equipment, as well as expanding its business area to include spatial design and display interior construction.

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