Sharing the Importance of Knowing "Your Own Feet" to Women All over Japan! "YourFIT365" of Isetan Mitsukoshi Holdings, Ltd.

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Isetan Mitsukoshi Holdings, Ltd. has been offering a service called "YourFIT365” at the women’s shoe floor in Isetan Shinjuku Store since August 2019.

YourFIT365 measures the foot using an in-store 3D foot measuring device and recommends shoes that fit the customer's feet from the products available in the store based on the obtained data. Customers can receive advice from a shoe fitter in the store, and once their feet are measured in-store, they can check their foot size and recommended products through the app afterwards.

We asked Yasuyuki Sato from Isetan Mitsukoshi about the launch of YourFIT365, its usage flow, user reactions, and future plans.

PROFILE

Yasuyuki Sato

Buyer, Women’s Shoes, Second MD Group, Isetan Mitsukoshi Holdings, Ltd.

Responsible for women’s shoes items at Isetan Mitsukoshi Group. Concurrently promoted YourFIT365 from 2022. The current goal is to convey to all women the importance of understanding their feet by leveraging the data extracted from YourFIT365.

From "Matching the Shoe" to "Finding Shoes that Fit Your Feet"

Could you tell us what led to the launch of YourFIT365 at your company?

The concept of "starting with the feet" was introduced to create an experience where customers can choose shoes that fit their feet, rather than adjusting to the shoes.

During development, there was a challenge of ensuring that the measured foot data matched the fitting feel when customers actually wore the shoes. However, this was supplemented by the in-store stylist’s (salesperson’s) knowledge and the advice they provide.

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