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2023.09.06

Experience the Craftsmanship of ARMOR LUX's Boat Neck Striped Shirts

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When we hear 'made in France boat neck striped shirt,' several things might come to mind, all of them brands with a rich history and unique roots. Today, we are introducing the brand ARMOR LUX, which was established in 1938. We delve into the comfort and reliability of their staple products and talk to Shinichiro Nakamoto, head of the ARMOR LUX division at Lea Mills Agency Ltd.

The Breton Shirt: A Product of the Brittany Region

"ARMOR LUX is a brand born in the Brittany region. Located on a peninsula in the northwest corner of France, the region faces the Atlantic Ocean and Britain across the sea. Originally a factory for producing underwear, it then launched the original factory brand, ARMOR LUX. Like other French boat neck striped shirt brands, it was initially popular as a fisherman's outfit.
"The founder is a Swiss engineer and entrepreneur named Walter Hubacher," explains Nakamoto.
Founder Walter Hubacher
Founder Walter Hubacher
An undated photo of an old factory building stored by the brand
An undated photo of an old factory building stored by the brand
The current ARMOR LUX building
The current ARMOR LUX building

The Relationship with Other Marine Clothing Brands

Earlier, we mentioned the 'fisherman's outfit.' Apparently, the basic template for a French fisherman's clothing includes a boat neck striped shirt. Known brands like SAINT JAMES, Le Minor, and ORCIVAL also produce this style. But what relationship does Armor Lux have with these brands?
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