Recognized as a leading company in college sports, Champion has been supplying wear to professional sports teams such as the NBA since the 1980s. Notably, they were the official uniform supplier for the men’s basketball team of the United States, famously known as the "Dream Team," at the 1992 Barcelona Olympics.
Let’s delve deeper into the line "Champion ACTION STYLE," which merges the knowledge, experience, and design prowess of this sportswear manufacturer into the casual fashion scene.
The Roots of the Nylon Mesh Jersey Developed for Football Players
The relationship between Champion and sports is very close and has a history of over half a century.It all began in 1967, when Champion developed nylon mesh jerseys to meet the needs of football players, who were clad in heavy protective gear and required immense physical exertion under the blazing sun.
This product, which is lightweight, durable, and reduces the effects of heat fatigue, significantly improved performance and was quickly adapted to other sports including basketball, track and field, and lacrosse, establishing itself as a staple in sportswear.
This could very well be considered the origin of ACTION STYLE.
Provided Uniforms for the NBA's "Dream Team" at the Barcelona Olympics
Starting in the early 1980s, Champion partnered with the world’s top basketball league, the NBA, becoming the official outfitter for all 27 teams in 1990. At the 1992 Barcelona Olympics, they also provided uniforms for the American men's basketball team, known as the "Dream Team," which included NBA superstars like Michael Jordan, Magic Johnson, and Charles Barkley, marking the first time active NBA players participated in the Olympics.Furthermore, during the 1996 Atlanta Olympics, Champion uniforms were worn by the first-ever women’s "Dream Team," composed entirely of professional players.
These events left a significant impact that is still talked about in both the sports and fashion industries today.
The Representative Item of ACTION STYLE: "Super Fleece"
As the 1990s unfolded, the boundaries between sports and fashion blurred, with street fashion taking shape through a mix of various elements, including extreme sports and hip-hop music.During this time, Champion released items made from a material called "Super Fleece." The hoodie from this line, commonly referred to as "Super Hood," is a "HOODED SWEATSHIRT" loved by Grammy-winning hip-hop stars such as Nas and 50 Cent. In the early 2000s, a wave of youths in their hometown of New York began to mimic their style, creating a massive trend.
Super Fleece is produced with sustainable American cotton and recycled polyester, and is knitted densely at the surface to create an appropriately firm and resilient fabric. It resists shaping loss, conforms to the body with wear, and features a soft and warm brushed interior.
The HOODED SWEATSHIRT made from this material boasts a loose fit with an oversized width, shoulder width, and sleeve width, while keeping the length slightly shorter to maintain a balanced silhouette. Additionally, it includes a large, pointed hood shape known as the "CONE HOODIE" with a "jock tag" on the hem, resembling those used on game jerseys, adding a design accent.
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