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2024.06.27
CULTURE

The Legend of the Vintage Store, Hanjiro: Former Product Planning Manager Toru Takayama Reveals the Untold Story

#Vintage Store
#Hanjiro
#Street Fashion
#Retro Boutique Kotori
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One of the unforgettable stores from our youth is Hanjiro.
Originating in Morioka City, Iwate Prefecture, Hanjiro exploded in popularity after expanding to Harajuku, Tokyo. Many people in their 30s and 40s who are not well-versed in vintage clothing would still recognize its name.
Due to its unique national expansion, many people visited it as their first vintage store.
The 90s street fashion scene was generally fond of vintage items, but Hanjiro was a bit different.
Rather than stocking rare items featured in men's street fashion magazines, it offered many affordable, uniquely designed items. For this reason, it became popular not only with men but also with women and was frequently featured in blue-letter magazines like "Zipper."
Hanjiro was so popular it was synonymous with youth-oriented vintage stores but suddenly closed in 2015, disappearing from our lives.
Hanjiro vanished with the Heisei Era. So, what kind of store was Hanjiro? To unravel our almost mirage-like memories, former Hanjiro Product Planning Manager Toru Takayama discusses Hanjiro.
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