2023.06.05
Stimulating & Beat-Filled Fashion: Unraveling the History of HYSTERIC GLAMOUR
I must have been around the time I entered middle school when I realized that the "yellow shopper" bag belonged to a very popular brand. Just when I began to take an interest in fashion, I distinctly remember seeing the seniors I looked up to and the fashionable kids in my class proudly carrying that "yellow shopper" on their shoulders.
It didn't take long to understand that the clothes from HYSTERIC GLAMOUR, which had a slightly radical and vivid impression, were highly valued and something to be proud of owning.
While I spent my youth during the peak of HYSTERIC GLAMOUR in the late '90s, the "admiration" and "popularity" for this brand amongst my generation hardly needs an explanation.
This is a legacy that has been passed on to the next generation, seeing a resurgence again entering Reiwa. This time, we delve into the charm of HYSTERIC GLAMOUR, garnering immense support from Generation Z.
The Birth of Designer Nobuhiko Kitamura
HYSTERIC GLAMOUR was initiated as a brand in 1984. Checking the company that runs the brand, the name "OZONE COMMUNITY CORPORATION" stands out.Share Article
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