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2024.11.19

From Canada! The Luxurious Down Jacket from "MACKAGE" that Can Withstand Environments as Low as -20℃ Is Gaining Popularity

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Originating from Montreal, Canada, the luxury outerwear brand "MACKAGE" is already well-established not only in Canada but also in the United States (New York), the United Kingdom (London), and France (Paris). It began expanding into Japan in 2020, quickly capturing the attention of fashion enthusiasts.
This time, we spoke with Kensaku Ando, Sales Manager at JIONE CO., LTD., about the appeal of MACKAGE.

Complete Outerwear Brand MACKAGE

The brand MACKAGE was founded in 1999 by Eran Elfassy, who initially worked in the leather industry. When launching MACKAGE, he focused on creating outerwear like down jackets, coats, and trench coats, successfully establishing it as a prominent outerwear brand.
As the brand developed, down jackets garnered worldwide attention, becoming a signature item for MACKAGE. Since then, the product lineup has expanded to its current wide range of offerings.
Founder Eran Elfassy
Founder Eran Elfassy

The Background Behind the Creation of Luxurious Down Jackets

To learn more about the MACKAGE brand, let’s delve into its story before it launched in Japan. This showcases how it gained popularity in Europe and North America.
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