2023.10.18

Leather Brand 'Michino Paris' According to a Japanese Parisian: Bags that Blend High-End Maison Experience and Franco-Japanese Aesthetics

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A Japanese national has been actively working in the ateliers of a French luxury brand for many years. Yasu Michino, with Japanese roots and an international background, has been designing leather bags and small accessories – the mainstay of business – for about 18 years at prestigious maisons.

After becoming independent as a freelancer, he launched his own brand, 'Michino Paris', and offers leather bags with a Parisian edge within simplicity. Reflecting his constantly changing life and sensibility, 'Michino Paris' has steadily grown and will celebrate its 10th anniversary next year.

We asked him about his creations at 'Michino Paris', where he develops innovative products that retain practicality and high quality, backed by his experience and aesthetic sensibility gained at top-tier maisons and his internationally diverse background.

PROFILE

Yasu Michino

Founder and designer of 'Michino Paris'
After graduating from New York University and a fashion school in Paris, he gained experience as a leather goods designer at renowned maisons such as 'SAINT LAURENT', 'GIVENCHY', and 'DELVAUX'. He launched his own brand 'Michino Paris' in 2014, reflecting his vision in it. He offers leather goods that blend Japanese and French aesthetics, practicality, and traditional leather craftsmanship techniques.

The Freedom of Creation to Do What He Wants

Can you tell us about your career?

I lived in Japan from 3 to 6 years old. Before and after that, I was in Beijing and Hong Kong, and I lived in New York from the ages of 13 to 20. I studied art history and French literature at New York University and interned at galleries and fashion brand press offices during my student days. After graduation, I migrated to France, which I had always admired.