2022.10.04
Discussing the Day Military Uniforms Became Fashion at Nakata Shoten in Ueno's Ameya-Yokocho
Nowadays, "military" is a well-rooted staple motif in the world of fashion. Colors, prints, and details derived from military uniforms and combat gear have pervaded everywhere from streetwear to high-end brand fashion, consumed by a wide range of users. Many of us may not even be conscious of their military roots in our daily wear.
However, the fact that we can appreciate military style as fashion is a testament that we are not currently living under war-time conditions. With increased visibility of situations where military uniforms are necessary, we spoke to the legendary shop "Nakata Shoten" in Ameya-Yokocho, Ueno, which has played a significant role in establishing and popularizing the "military fashion" trend in post-war Japan.
One intriguing aspect of this shop is that the clientele is not limited to so-called "military gear enthusiasts". People of all ages and genders, including children, casually purchase products here. Furthermore, every item in store adheres to authentic military specifications, rather than merely resembling military-style design.
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