2025.06.23MON
2023.07.04
The Captivating Charm of Narumiya International that Delighted Juniors
When you wear your favorite clothes, that day feels a bit special—like a "favorite day."
As a child, the author had such feelings towards clothes. It was during a brief period before seriously getting interested in fashion and style. Children's clothing differs from other clothing as it subtly reveals the relationship between parents and their children.
Although it's the child wearing the clothes, children's fashions often include parental opinions and preferences, sometimes significantly so. It's also through children's clothing that kids first start to express "likes" and "dislikes"—a budding sense of self—which marks the beginning of a subtle negotiation between parent and child.
In any case, although it's temporary, children's clothing serves as a vital bridge connecting parents and children.
Narumiya International took the helm of the times when it coined the term "junior" for preteens' clothes.
What changes happened in tandem with our values and the times? For this article, let's look back on the history of Narumiya International and the transition of children's clothes during the Heisei era (1989-2019).
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