2024.06.13

As the New Balance "1500" Celebrates Its 35th Anniversary, Why Does It Continue to Be Loved?

#New Balance

#1500

#sneakers

#Mita Sneakers

#Shigeyuki Kunii

#35th Anniversary

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Debuting in 1989, the "1500" became a hot topic with its never-before-seen integrated sole, positioning itself as a flagship model in the 1000 series. This year marks the 35th anniversary since its release, and a commemorative model has been launched.

We spoke with Shigeyuki Kunii, the creative director of "mita sneakers" and a key figure in the sneaker scene, about how the "1500" came to be and its placement within New Balance.

The "1500" Was Developed Concurrently with the "1400"

The "1500," boasting strong popularity within the 1000 series, was recalled by Kunii in this way.

"Within New Balance, the 1000 series is a prestige model that began with the '1300.' Normally, the numbers increase in the order of release: '1300,' '1400,' and then '1500.' But the '1500' was actually released before the '1400' in 1989.

"The reason the '1400' release was delayed is said to be because they wanted to perfect New Balance's unique midsole structure 'ENCAP,' which balances shock absorption and stability, to a satisfactory level."

Although developed at the same time as the "1400," the release of the "1500" came earlier due to delays in the advanced "ENCAP" development.

With the completion of "ENCAP," the "1500," which was released before the "1400," showcased an evolved design, functionality, and last form distinct from previous models in the 1000 series. Kunii continued.

Known as the first model to use an integrated midsole featuring 'ENCAP' and "TPU stabilizer," dramatically improving cushioning and stability, the "1500" is priced at 35,200 yen (tax included).

"From the '1500' onward, the last was also changed to the slender 'SL-1,' making it especially narrow within the 1000 series. The narrowing towards the tip is a feature, providing a stylish look while maintaining the renowned 'New Balance' comfort, which is impressive."

Why the "1500" Is a UK-Made Favorite in Europe

Kunii's analysis indicates that the "1300" is popular in the U.S., the "1400" in Japan, and the "1500" in Europe. He theorizes the reason for this as follows:

"The adoption of the slender last is probably the main reason. Sneakers that look sleek like a long nose fit well with slim pants like slacks, making them naturally popular in Europe where dress and tailored looks are common. Personally, I struggled with the sleek shape of the '1500' as it didn't go well with the street-style baggy pants..."

Adoption of the "SL-1" last gives the "1500" a sleek, long nose-like silhouette that sets it apart, according to Kunii.

Kunii laughs.

Currently, the "1500" is exclusively made in the UK, along with the "576." UK-based craftsmen, known for making high-quality leather shoes, use premium materials and handcraft each pair, adding to its appeal in Europe.

"MADE IN ENGLAND" is embroidered on the tongue, signifying its UK manufacturing.

"Interestingly, the '1500' was designed by Steven Smith, also known as the creator of the 'Pump Fury.' Steven Smith has worked with numerous brands, including Nike, Adidas, and Reebok. He later participated in the 'Yeezy Boost' project, a collaboration between Adidas and Kanye West, making him a distinguished figure in the sneaker world and adding to the uniqueness of the 1000 series."